Direction White

Developer Overview: Arabella Developments

Arabella Developments is a well-established Egyptian real estate company with over 35 years of experience. The group has delivered a diverse portfolio of residential, commercial, and hospitality projects, including Arabella Plaza, Arabella Mall, and Arabella Country Club in New Cairo, as well as multiple developments along Egypt’s North Coast. Arabella is known for creating high-end, fully integrated communities with a strong focus on quality, lifestyle, and long-term value.

Project Overview: Direction White

This luxury coastal destination spans approximately 290 acres along the Mediterranean coast, blending modern architecture with a resort-style environment. The development is designed to offer an exclusive, relaxing lifestyle with a wide range of leisure, wellness, and family-oriented amenities.

Strategic Location:

• Located in Ras El Hekma at Kilometer 192 on the Alexandria–Matrouh Road
• Close to New Alamein City, El Alamein International Airport, and the New Fouka Road
• Easy accessibility to Cairo and Alexandria via coastal and desert highways

Facilities & Amenities:

• Direct sandy beachfront with clear turquoise waters
• Crystal lagoons and artificial lakes integrated throughout the resort
• Clubhouse, hotel services, spa, and wellness facilities
• Multiple swimming pools, fitness centers, and jogging trails
• Retail promenade with shops, cafés, and restaurants
• Family amenities including kids’ areas, playgrounds, and water sports activities
• Community essentials such as medical services, pharmacy, and on-site maintenance
• Secure gated environment with 24/7 surveillance and professional property management