Central

Developer History

Saudi Egyptian Developers (SED), established in 1975 via a bilateral agreement between the Egyptian and Saudi governments, has been a landmark developer in the Egyptian real estate sector for decades . With a portfolio of more than 50 large-scale developments, SED continues to shape high-end residential, commercial, and mixed‑use projects across key cities in Egypt

Project Details

• “Central” is SED’s an upscale mixed-use development in the heart of New Cairo. It serves as both a commercial and lifestyle destination with office spaces, retail, and entertainment options
• The project spans approximately and includes a total built-up area of about It features and (retail/dining/entertainment levels) centered around a main courtyard and boulevard
• Office units typically range from 114 to 490 m², designed for flexibility and smart use, and complemented by high-quality architectural design by global consultants such as WATG, along with local partners like RMC, Gleeds, and others
• The project also includes a three-level underground parking facility capable of accommodating around , addressing traffic and accessibility concerns
• Scheduled construction time is around four years, and flexible payment terms are offered—typically a with payment plans extending up to depending on the source

Project Location

• Situated at the crossroads of New Cairo’s main axes—North 90th Street, South 90th Street, and the Mohamed Naguib Axis—“Central” enjoys exceptional visibility and accessibility
• It lies within a of both Downtown Cairo and the New Administrative Capital, and just 1 from the center of New Cairo. The site is flanked by key roads including Cairo–Suez Road to the north, Cairo–Sokhna to the south, the Ring Road to the west, and the Regional Ring Road to the east
• Proximity to landmarks such as Dusit Thani Lakeview and American University in Cairo (AUC) enhances its strategic appeal

Facilities & Amenities

Central is designed as a fully integrated urban center offering:

Commercial & Social Spaces

• A central courtyard surrounded by cafés and restaurants—creating a lively communal gathering space
• A boulevard and a main plaza, designed to host events, performances, and activations, bringing vibrancy to the setting day and night
• A high-end retail experience spread across offering a variety of shops and dining venues

Infrastructure & Smart Services

• State-of-the-art building infrastructure including access control, CCTV, fire alarm and fighting systems, smoke control, voice evacuation, BMS, smart parking management, elevators/escalators, HVAC, telecom services, public address systems, electric backup, and waste management

Connectivity & Parking

• A three-story underground parking structure with capacity for around , delivering hassle-free parking in a dense urban core